The company had also noted in legal filings that the FDA said during a seminar that milk protein concentrate could be used in yogurt. Colbert cited a page on the USDA&rubber seal strip Manufacturers39;s website that said the odd spelling could be used for a product that is "in the shape of a wing or a bite-size appetizer type product," but not made entirely from wing meat. actually spells out the required characteristics for a range of products such as French dressing, canned peas and raisin bread. Matt Penzer, an attorney for the Humane Society of the United States, said some standards are outdated, but are being used by the established players to fend off competition and innovation.

The group repeatedly complained to the FDA that an eggless spread was calling itself Just Mayo, noting that under the federal rules mayonnaise is defined as having eggs."The Colbert Show" called the spelling out as a "government-mandated" way to get around the fact that they're not made of wing meat.Those companies are charging more money, and consumers are gravitating toward them, said Michele Simon, the group's executive director.STRAINING FOR YOGURTIt was a milk protein concentrate at issue in a lawsuit over Yoplait Greek.S.The U.Fast forward to today, and food identity more broadly remains a polarizing topic.The case was ultimately dismissed by the judge, who said the matter would be better handled by the FDA. DiGiorno's frozen chicken "wyngz" were fodder for comedian Stephen Colbert."No other misspellings are permitted," the website says."COUNTERFEIT BUTTER"It's not just soy and almond milk that have drawn the ire of the dairy industry.That ingredient isn't listed in the FDA's standard of identity for yogurt.The federation says it has been trying to get the FDA to enforce the standard since at least 2000 , and that the lack of enforcement has led to a proliferation of imitators playing "fast and loose" with dairy terms. Department of Agriculture. An eggless spread provoked the ire of egg producers by calling itself "mayo.COW, NUT, BEANThough soy milk and almond milk have become commonplace terms, milk's standard of identity says it is obtained by the "complete milking of one or more healthy cows. The company says the USDA instead proposed "wyngz. Gudmundson said he reached out to the agency afterward, but nothing came of it.

Groups such as the dairy federation say federal standards of identity ensure people get what they expect from products labeled with terms such as "milk." Kraft now labels the Singles as a "pasteurized prepared cheese product."EDIBLE, BUT EGGLESSThe little-known Association for Dressing and Sauces showed its might in a 2014 mayonnaise melee."WYNGZ, NOT WINGS"Wyngz" scored a high-profile TV appearance not long after DiGiorno launched frozen meals with pizza and the boneless chicken pieces in 2011. Hence a vintage ad that declares Parkay margarine "Golden Yellow and ready to spread!" - with an asterisk noting, "in 26 states .Hellmann's mayonnaise maker Unilever, one of the association's members, had sued Just Mayo's maker citing the same issue.

"To get around state bans, Hisano said margarine makers provided yellow solution capsules so people could dye the margarine themselves."The Plant Based Foods Association, which represents companies like Tofurky and milk alternatives, says standards of identity were created to prevent companies from passing off cheaper ingredients on customers. It's these federal standards of identity that often trigger the food fights. But the group says that's not what soy, almond and rice milk makers are trying to do.Those products often refer to themselves as "soymilk" or "almondmilk," single words that the dairy industry says is a way to get around the guidelines for "milk."Mammals produce milk, plants don't," said Jim Mulhern, president of the National Milk Producers Federation.The revelations led to an investigation by the U."Nestle proudly noted that it believes it was the first, and perhaps only, company to approach the USDA with an issue that led to the "wyngz" determination.It's the latest dispute about what makes a food authentic, many of them stemming from developments in manufacturing practices and specialized diets." That's a point # the dairy industry is now emphasizing, with the support of lawmakers who last month introduced legislation calling for the FDA to enforce the guidelines.The story behind the USDA declaration remains a bit of a mystery.S.As for Just Mayo, the company worked out an agreement with the FDA to keep its name - with some strategic tweaks to its label to make clear it does not contain eggs.Yoplait Greek's maker, General Mills, says it has since made recipe changes to its yogurts and it no longer uses milk protein concentrate in Yoplait Greek.The dressings and sauces group wasn't the only one upset by Just Mayo's name. What's more, the suit said General Mills relied on the ingredient to thicken its yogurt, rather than straining it the way other Greek yogurts are made. The CEO of the American Egg Board, which represents the egg industry, also tried unsuccessfully to get a consultant to stop the sale of Just Mayo at Whole Foods.Some states went so far as to prohibit the sale of dyed margarine, which was naturally white.The USDA says a company had made the request to use the word to describe a product, and did not elaborate." 

A group that advocates for plant-based products, the Good Food Institute, countered this week by asking the Food and Drug Administration to say terms such as "milk" and "sausage" can be used as long as they're modified to make clear what's in them.The FDA says it takes action "in accordance with public health priorities and agency resources. DiGiorno owner Nestle said it wanted to call the boneless chicken pieces "wings," since it believes people understand that "boneless wings" are not whole wings.In 2002, the presence of milk protein concentrate in Kraft Singles was also called out in a warning letter from the FDA, which noted it was not listed as an ingredient in the definition for "pasteurized process cheese food. In 1886, dairy producers supported a federal tax on margarine, which was dubbed "counterfeit butter" by representative William Price of Wisconsin, a major dairy state." (Photo: Pixabay) New York: Is "fake milk" spoiling the dairy industry's image? Dairy producers are calling for a crackdown on the almond, soy and rice "milks" they say are masquerading as the real thing and cloud the meaning of milk. Though soy milk and almond milk have become commonplace terms, milk's standard of identity says it is obtained by the "complete milking of one or more healthy cows. Soon after, the egg industry group's CEO retired earlier than expected. In 1902, that law was amended to increase the tax on margarine dyed to look like butter, says Ai Hisano, a business historian at the Harvard Business School. That lawsuit was dropped after the company faced blowback from the vegan spread's supporters." And as far back as the 1880s, margarine was dismissed as "counterfeit butter" by a Wisconsin lawmaker